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Web Content Management Essentials

The topics discussed in the Web Content Management category applies to those who opt to create and manage their web store with the Connected Business eCommerce solution.

Web Content Management refers to designing and building the web pages and content and the way it's normally done involves knowledge of programming languages like HTML and CSS.

The Web Manager of Connected Business is built to take out the programming requirements so that it's easier to build a web page. If you can point and click, you're already set to create web pages. No programming is necessary, but knowledge of programming languages goes a long way. You can get to the Web Manager from the eCommerce menu of the Launchpad.


  • The skin or theme sets the look of your website. Typically, a skin contains all the common elements of the website and is applied to all the pages but if you want a unique skin for your homepage, you have that option too.
  • The topic is the block of HTML content that can be it's own page or a section that can be placed in different areas on your website.
  • The token refers to the small bits of code that renders out HTML content.
  • The XMLPackage renders out dynamic blocks of code. They usually render out HTML but they can be used to render other outputs. XML Packages are responsible for the product and category layouts as well as other data-driven content from the Connected Business eCommerce module.
  • String Resources are much like topics but are made up of shorter, simpler blocks of content instead of a full section or page. The String Resource allows you to replace terms such as "Add to Cart" into "Add to Basket" and change system messages from "Thank you for your purchase." into "Thank you for your patronage."


With the Web Manager, you can:

  • Choose from the from a catalog of free skins or customize skin templates using the Skin Builder.
  • Create web pages with the Topic Builder with hundreds of layouts to choose from.
  • Reference tokens and XMLPackages in the skin to pull and display content.
  • Use the Product Builder to create content that is appropriate for use on public web pages.
  • Customize the web page markup, change the layout and appearance of elements with CSS or add functionality using Javascript.
  • Advanced configurations to enable to disable hundreds of selling features e.g. show accessory items on the checkout page.
  • Create and manage a full featured blog with the Blog Admin.

For those who want to customize their website skin or theme the traditional way, they can customize the skin template files. Skin template files are found in the web directory of Connected Business.

With traditional skinning, you can:

  • Completely modify the skin template file however you want. You will have full control of the skin markup, CSS and Javascript.
  • Have a completely different skin for the homepage, a different skin for the category and departments, and a different skin for the rest of the pages.
  • Reference tokens and XMLPackages in the skin template file to pull and display content.
  • Have multiple website skins to switch from depending on the season or occasion.
  • Create the skin template files and continue customization with the Skin Builder.

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